Meet the Broker: Liz Crowfoot
Today we meet Liz Crowfoot, a list sales executive with Morgan Direct Inc. in Greensboro, NC. One of her specialties is lists involving life sciences.
“But I’m interested in whatever comes my way,” she says. “About the only kind of lists I don’t work with are financial services.”
She joined Morgan Direct in 2004, after working 10 years for PCS Mailing List Co., where she did management and brokerage. Before she got into the list business she was an art director for a newspaper.
About half of Crowfoot’s business comes from clients in Europe, while most of her U.S. clients are located in California. She works from home, an arrangement that’s becoming more commonplace in the list business, she notes. It’s more convenient that way to have telephone conversations with clients crisscrossing time zones.
“There are days when I’m on the phone at 7 a.m. with someone in Europe and then talking with clients in California in the evening,” says Crowfoot.
She brokers consumer and business-to-business data, as well as compiled and response files, and deals more with e-mail lists than postal or telemarketing files.
Her brokerage clients include biotech and pharmaceutical companies; universities and seminar marketers; and firms in other sectors. Domestically, Crowfoot recommends lists for Genetic Engineering News, Spectrum Laboratories Inc. and Phenomenex Inc. Outside the U.S., she finds lists for GE Healthcare in Sweden and the United Kingdom.
When she’s not perusing data cards, Crowfoot plays piano and reads crime novels for relaxation. She’s married and provides a home for nine cats adopted from animal shelters.
Crowfoot also has a keen interest in witchcraft. “I’m writing a novel about witchcraft because I used to live in Salem, MA and I have a friend who’s a Wiccan.”
What kind of lists are the most difficult to find?
“Phone lists are the toughest for me. You can ask list owners and list managers for phone numbers, but the problem is that maybe only 60% of the phone numbers are good at best
