Mediadge:cia has merged online and offline lead generation media planning and buying divisions into a single new entity called MEC Interaction.
This new unit encompasses the former Wunderman Media direct response division, Digital Edge media planning and buying division and the Outrider search engine marketing group.
Rob Norman has been named worldwide CEO of MEC Interaction. Alan Schanzer will serve as managing partner for North America. Sarah Hammel has been appointed as finance director. Chris Copeland has been selected as the managing partner for search engine marketing.
Jeanne Burkle, Maureen McKillop and Jean Scanlon have been named as senior partners for offline direct marketing. Carrie Frolich and Todd Fraipont will serve as senior partners for online marketing. Greg Rogers was named partner and director of insights and analytics. Matt Straznitskas was appointed senior partner and director of business development. Alice Minetti has become senior partner and director of DRTV buying.
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