MDC Acquires Bassett Direct
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by Chief Marketer Staff
MDC Corporation Inc., Toronto, has acquired Bassett Direct Inc., a Toronto-based direct marketing service provider. The acquisition, which was undertaken by MDC’s business and technology unit, Optus Corp., will result in a new entity named Optus Direct Response. The organization will continue under the leadership of Rich Bassett, reporting to Jon Hantho, president and chief operating officer of Optus.
Terms of the acquisition were not disclosed.
Bassett Direct’s 1999 revenue exceeded CDN $9 million. The company offers print production, data management, laser personalization and lettershop services. Bassett serves a wide range of clients in the financial, loyalty, communication and not-for-profit business sectors.
