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McDonald Leaves Lyris, Joins Silverpop

McDonald Leaves Lyris, Joins Silverpop

Posted on January 23, 2008 by Chief Marketer Staff

Loren McDonald has left his position as head of communications for Lyris to take a job at e-mail service provider Silverpop.

Beginning this week, McDonald is vice president of industry relations for Silverpop.

McDonald has 24 years of experience in marketing, consulting and strategic planning. Previously, he was vice president of corporate communications at Lyris, Inc., and was as vice president of marketing at EmailLabs.

Though Silverpop is in Atlanta, McDonald will remain in Northern California. He will report to Elaine O

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