Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners.
Specifically, Harte-Hanks will use data analytics to qualify prospective owners among leads captured through direct mail, e-mail and telemarketing. The majority of the work will be performed in Harte-Hanks Direct’s Langhorne, PA offices.
Financial details of this agreement were not disclosed.
Harte-Hanks has chosen MindArrow Systems Inc to provide the e-mail marketing Mazda’s customer loyalty and owner-communications programs.
Mazda North America is based in Irvine, CA.
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