MARTECH | TECHNOLOGY

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

Here are the five steps to creating a successful Google Analytics implementation.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.

Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.

Portland can practically sell itself with its majestic mountains and rocky coastline, but marketers had a different plan—The Portlanders.

Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?

Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.