MARTECH | RESEARCH

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. Here's 50 tips.

The digital skills required by European and U.S. executives are changing fast.

Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.