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CMO Council Report: Aligning Marketing and Communications Teams During the Pandemic
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Companies should examine their martech stacks in order to determine potential cost savings.
How companies can use social platforms to communicate with customers during the pandemic.