MARTECH | NEED-TO-KNOW-NEWS

We ask several top marketers….what matters most in professional (and personal) ROI?

Only 16% of people will try an app more than twice before deleting it, according to Compuware.

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.

This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.

By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

Here are six key roles you'll want to fill to create a winning content marketing team.

Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.