MARTECH | CMO-CORNER

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.

Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.

Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.

Content marketing videos play an important role as an internal communications tool for Nike.

Dawn Hudson, the new NFL CMO, takes on a difficult role. Here, she talks candidly about the "No More" domestic violence ad campaign.

Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.

Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.