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Six Ways Marketers Can Prepare for a Cookie-Less Future
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Considerations for retail marketers when engaging consumers on their mobile devices.
Google announced it would delay cookie deprecation for another two years.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Ways in which brand marketers can increase sales and engagement through ecommere.
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.