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What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
Costly mistakes that can turn automation from a growth engine into a cost center.
Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.