Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.
Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.
