Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.
Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
