![Axe Hair Creators](https://chiefmarketer.com/wp-content/uploads/2017/04/anthony-padilla-160x125.png)
Unilever VP Piyush Jain Talks AXE, Hair and Influencers
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how.
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin' to become the first brand to embrace Waze’s new “Order Ahead” feature.
Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.
The YouTube advertising boycott could cost parent Google as much as $750 million.
In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.