Channel | MarTech

For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.

Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the event.

Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.