Channel | MarTech

Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.