Channel | MarTech

LeadsCon's Connect to Convert returns to Boston September 25-27 and we want you to join us.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.

Find someplace warm and check out our top 10 B2B and martech articles for January.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.

Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.