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Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
The marketing tactics that are the most used by marketers throughout the funnel aren't always the ones that drive the strongest ROI,.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.
A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?
What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?
Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.
Check out our Top 10 most widely read articles from June in case you missed them.
For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.