Dave Lavinsky (Chicago Tribune)
To grow your business, you need a marketing plan. The right marketing plan identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization. To help you succeed, this information details the 15 key sections you must include in your marketing plan.
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