Marketing technology guru and Ion Interactive CTO Scott Brinker says that marketers are now regularly using more than 100 software programs, either directly or indirectly related to their jobs.
Brinker’s ChiefMarTec blog post on the subject covers the ambient software solutions that people use almost without knowing they’re doing so, and the conscious software that people 
know they’re using. He also goes into why most software is not integrated and why that’s a good thing, and why governance of this software is highly diffuse.
Take a look at the full post here, and get a sense of how expansive the tech landscape is really becoming.
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