It’s time for marketers to move aggressively on the self-regulation front, according to H. Robert Wientzen, outgoing president of the Direct Marketing Association.
He pulled no punches in a keynote address at the DMA’s Net.marketing conference in New York last month, urging DMers to follow ethical guidelines to the letter, listen to consumers and help eliminate industry-threatening practices by less reputable firms.
Marketers need to be
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