Marchex Inc., a provider of online merchant services, has acquired GoClick.com, Inc. for $12.5 million in cash and stock.
GoClick offers advertising partner management and automated advertiser account management services for smaller companies.
“We believe that we can continue to add value to our distribution partners by focusing on a broader segment of the advertiser market — the small merchants and local merchants,” said Peter Christothoulou, chief strategy officer of Seattle-based Marchex in a statement.
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