Mail Stream: June 1
Draper’s & Damon’s is Back in the USA
An unusual message graced the front of the 68-page Best of Summer 2009 catalog from classic women’s apparel brand Draper’s & Damon’s. The purple burst reads “Our Call Center is Back in the USA. Personal Service 24/7.” According to reports, the company decided to make this change to take advantage of Orchard Brands’ shared services group, plus the company also felt the offshore center reps were not a fit with its core audience of older women. (Draper’s and Damon’s customers are age 50+ with an average income of $65,000.) The catalog promotes the news inside the book by informing recipients that the U.S. service center was
