Lowes has been marketing to Millennials with do-it-yourself Vine videos for several years. When it opened its first location in Manhattan last year it took the videos offline and developed an analog version of the six-minute vignettes to use as window displays.
The store-front window dioramas encompass all of Lowes’ mix of social media, including calls to action to get passers-by involved.
This article from the New York Times explains the strategy using Vine, as well as Lowes’ effort to reach Millennials.
Related articles:
Network
