Loose Cannon: Getting Up to Dickens With Consumer Data

Posted on by Chief Marketer Staff

For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. Last Wednesday, he drifted off after watching 60 Minutes II, which had aired a story on consumer data entitled “Your Private Life Up for Sale.”

The segment featured correspondent Scott Pelley gawking at a compiling firm

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