On Sept. 11 there will be two kinds of Americans: Those absorbed in media, trying to make sense of the events from a year ago and those studiously avoiding the media, staying in bed with the covers pulled up over their heads. On that day, neither of these two groups will be buying much.
The buzz is that a lot of marketers are going to shut down their outreach efforts, which is probably a good idea from a pragmatic, as well as sensitivity, point of view.
For marketers, it
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