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Posted on by Chief Marketer Staff

You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue. But several deserve special mention. Draftfcb is first — it did $591 million in 2008. Catapult Action-Biased Marketing, which finished 32nd, was chosen Agency of the Year for its ingenuity and steadfast resolve in growing its business 69% from 2006 to 2008 despite a challenging economy.

And for the first time this year, Promo highlights agencies by marketing specialty and profiles some of the standouts: Eric Mower & Associates (retail), Pierce (event), Bensussen Deutsch & Associates, Inc. (promotional products), Velocity Sports & Entertainment (sports), and Mr. Youth (interactive). We also profile Freshworks, the agency that won the most creative awards.

Congratulations to the Top 100!

Brought to you by PROMO, part of the Chief Marketer Network

View the Corresponding Webinar for the 2009 Promo 100 winners here!

2009 RANK AGENCY/PRIMARY SERVICES 2008 U.S. NET REVENUE 2006-2008 GROWTH (%) AGENCY AGE
1 DRAFTFCB, CHICAGO, IL
Laurence Boschetto; (312) 425-5000. Promotional and retail marketing, direct and interactive marketing, customer-specific marketing, experiential/ event marketing, shopper marketing strategy and environmental solutions
$591,000,000* 14% 3
2 DIGITAS, BOSTON, MA
Laura Lang; (617) 867-1000. Affinity promotions/content, digital and direct, measurement and analytics, media activation, sponsorships/experiential/partnerships
467,000,000* 80 29
3 WUNDERMAN, NEW YORK, NY
Daniel Morel, Chairman & CEO; (212) 941-3000. Promotion marketing, retail merchandising, event/sponsorship marketing, interactive, CRM/direct/loyalty marketing
400,000,000* 33 51
4 BENSUSSEN DEUTSCH & ASSOC., WOODINVILLE, WA
Jay Deutsch; (425) 492-6111. Sales promotions, branded merchandise, sports marketing, entertainment marketing, consumer products
229,250,000 15 25
5 G2 WORLDWIDE, NEW YORK, NY
Joe Celia; (212) 546-2222. Digital/interactive marketing, promotional marketing, shopper marketing, relationship marketing, branding & design
216,212,400* 24 9
6 MARKETSTAR, OGDEN, UT
Dave Treadway; (800) 877-8259. B-to-B/B-to-C field/phone sales and events, in-store brand advocacy/training/demos, interactive Web portals/CRM tools, business intelligence/market strategy, lead generation/partner recruitment
162,695,317* 79 21
7 EURO RSCG WORLDWIDE, NEW YORK, NY
Ron Bess, COO, North America; (212) 886-2000. Interactive, direct marketing, CRM, promotion/retail creative, events/sponsorships
160,000,000* 17 18
8 GEORGE P. JOHNSON CO., AUBURN HILLS, MI
Robert G. Vallee, Jr.; (248) 475-2500. Trade shows, conferences, mobile marketing, entertainment marketing, consumer/lifestyle marketing
159,549,273 (-3) 95
9 THE INTEGER GROUP, LAKEWOOD, CO
Mike Sweeney; (303) 393-3000. Promotional marketing, retail/shopper marketing, channel/customer marketing, interactive marketing, integrated production services
143,652,900* (-4) 16
10 MOMENTUM WORLDWIDE, NEW YORK, NY
Chris Weil; (212) 367-4500. Event marketing, promotion marketing, retail/ shopper marketing, sponsorship marketing, entertainment marketing
135,000,000* 13 22
11 ARC WORLDWIDE, CHICAGO, IL
William Rosen; (312) 220-3200. Sponsorship consulting & measurement, property representation and sales, marketing campaigns development, celebrity endorsement negotiations, event management
132,000,000* 6 5
12 TRACYLOCKE, DALLAS, TX
Ron Askew; (214) 259-3500. National promotions, shopper marketing, media activation/field marketing, sports marketing, digital/ direct marketing
126,000,000* 5% 96
13 JACK MORTON WORLDWIDE, BOSTON, MA
Josh McCall; (617) 585-7000. Experiential event marketing, sampling/ street marketing, mobile tours, exhibit design & fabrication
122,000,000* (-2) 70
14 ASPEN MARKETING SERVICES, WEST CHICAGO, IL
Patrick J. O’Rahilly; (630) 293-9600. Direct marketing, event marketing, digital marketing, advanced analytics, social media
115,547,230 37 23
15 GMR MARKETING LLC, NEW BERLIN, WI
Gary Reynolds; (262) 786-5600. Lifestyle events, sports, entertainment, digital, retail
110,000,000* 5 30
16 THE MARKETING ARM, DALLAS, TX
Ray Clark; (214) 259-3200. Branded content, buzz marketing, cause marketing, celebrity talent, corp. events, digital marketing
101,000,000* 46 16

*Revenue and growth estimated by Promo editors; not verifiable

17 ARNOLD BRAND PROMOTIONS, BOSTON, MA
Francis J. Kelly; (617) 587-8000. Event/mobile/sampling activation and production, sponsorship marketing and activation, word-of-mouth/ buzz marketing, CPG and trade-specific programs
78,500,000* 16 18
18 RYAN PARTNERSHIP, WILTON, CT
David Ryan; (203) 210-3000. Interactive marketing, retail marketing, consumer promotion, direct marketing, media
71,490,000 19 25
19 MARKETING DRIVE, NORWALK, CT
Michael Harris; (203) 857-6100. Shopper marketing, brand promotion, partnership marketing, cause marketing
69,200,000* 12 20
20 HAWKEYE, DALLAS, TX
Richard Beanland; (214) 749-0080. Direct mail/e-mail, Internet, experiential/event, channel, mobile
64,976,000* 9 10
21 OGILVYACTION, NEW YORK, NY
Sheila Hartnett; (212) 297-8000. Shopper marketing, trade marketing, experiential marketing, digital activation, consumer promotion
60,500,000* 1 2
22 PARAGO, INC., LEWISVILLE, TX
Juli Spottiswood; (972) 538-3900. Rebate promotion development & processing, branded prepaid card promotions, channel incentive programs, employee incentive programs
58,000,000* 16 10
23 ALCONE MARKETING GROUP, IRVINE, CA
Bill Hahn; (949) 770-4400. Promotion strategy/consumer & shopper insights and activation, promotion program development & implementation (national, regional, field), concept/creative development, point-of-sale/ in-store (strategy, design, production), digital marketing
57,800,000* 13 33
24 AMP AGENCY, BOSTON, MA
Gary Colen; (617) 723-8929. Experiential marketing, retail/field marketing, creative, research/planning, interactive
57,109,000 6 35
25 EPRIZE, PLEASANT RIDGE, MI
Josh Linkner; (248) 543-6800. Loyalty programs, interactive sweepstakes, advergames, legal and administrative services
49,871,278 51 10
26 PIERCE, PORTLAND, ME
Bob Martin; (207) 523-1700. Mobile marketing, retailtainment events, sampling, mall marketing, guerrilla/street programs
42,500,000* 52 19
27 MARS ADVERTISING, INC., SOUTHFIELD, MI
Ken Barnett; (248) 936-2267. Shopper marketing strategy/development/ execution, national/regional/local promotion, shopper insights/research/ strategy, digital development/execution, complete marketing services
36,500,000 4 36
28 SUMMIT MARKETING, ST. LOUIS, MO
Daniel J. Renz; (314) 569-3737. Promotional products, promotional marketing products/services, direct response marketing products/ services, recognition/incentives, integrated government marketing
$35,250,327 (-10%) 13
29 COLANGELO, DARIEN, CT
Robert J. Colangelo; (203) 662-6600. Consumer and trade promotions, advertising, strategy planning/shopper marketing, digital/CRM, events/ experiential/sampling, branding/packaging
35,000,000* 13 16
30 ERIC MOWER AND ASSOCIATES, SYRACUSE, NY
Eric Mower; (315) 466-1000. Sales promotion, retail and visual merchandising, advertising (consumer, B-to-B), PR/public affairs, digital and direct
33,294,619 23 50
31 BFG COMMUNICATIONS, HILTON HEAD ISLAND, SC
Kevin Meany; (843) 837-9115. Integrated promotions, experiential & sampling, retail promotions, digital, strategic marketing planning, creative (development & production)
28,565,296 32 14
32 CATAPULT ACTION-BIASED MARKETING, WESTPORT, CT
Paul Kramer; (203) 682-4000. Retail marketing, consumer promotion, interactive, healthcare, experiential
28,492,000 69 4
33 MARKETING WERKS, CHICAGO, IL
Scott Moller, Julie Guida; (312) 228-0800. Experiential marketing, event and mobile marketing, interactive, retail activation, direct sales
28,287,024 218 22
34 CARDENAS MARKETING NETWORK, INC., CHICAGO, IL
Henry Cardenas; (312) 492-6424. Live entertainment tour production, mobile tours, sales promotion and retail sampling, Hispanic event marketing, music and sports sponsorship activation
27,600,000 52 7
35 ACTIVE MARKETING GROUP, SAN DIEGO, CA
Dave Alberga; (877) 228-4808. Online, event marketing, sampling, ambassador teams, sponsorship activation
27,503,211 52 9
36 VELOCITY SPORTS & ENTERTAINMENT, NORWALK, CT
Principals: David Grant, Alex Nieroth, Mike Reisman, Bob Wilhelmy, Harlan Stone; (203) 831-2000. Strategic consulting, promotion development/, execution, event management, customer entertainment, research/evaluation
26,078,307 45 10
37 CMD, PORTLAND, OR
Phil Reilly; (503) 223-6794. Interactive/digital marketing, advertising, promotions, film & video, PR
22,900,000 2 31
38 UPSHOT, CHICAGO, IL
Brian Kristofek; (312) 943-0900. Integrated promotion, brand marketing, regional marketing, retail marketing
22,300,000* 72 15
39 BIG COMMUNICATIONS, INC., FERNDALE, MI
Lisa Stern; (248) 246-5200. Sales force effectiveness (training & communication programs), eMarketing, direct-to-physician communications, customer relationship marketing, direct-to-consumer marketing
19,910,221 62 15
40 RELAY WORLDWIDE, CHICAGO, IL
Tim Mauer; (312) 297-1400. Event marketing, Hispanic marketing, sponsorship activation, sponsorship negotiation/planning, measurement/data capture
19,400,000* 7 8
41 CAREER SPORTS & ENTERTAINMENT, ATLANTA, GA
Lonnie Cooper; (770) 955-1300. Marketing promotion/consulting, client representation, media/content, event management, creative
19,300,000 131 23
42 SOURCE MARKETING, NORWALK, CT
Derek Correia; (203) 291-4000. Consumer promotion, direct marketing, interactive, event/experiential, shopper marketing
18,800,000* 12 20
43 RIVET, CHICAGO, IL
Paul Mead; (312) 799-4000. Promotions, interactive/digital, advertising, CRM, retail/shopper marketing
$17,700,000* n/a% 1
44 LEGACY MARKETING PARTNERS, CHICAGO, IL
Kevin Berg; (312) 799-5477. Experiental marketing, corporate hospitality events, sponsorship activation, creative design and production
16,625,000 68 6
45 JUST MARKETING INTERNATIONAL, ZIONSVILLE, IN
Zak Brown; (317) 344-1900. Hospitality, experiential, mobile marketing, design/new media, strategy consultation
15,757,161* (-72) 14
46 AUTOMOTIVE EVENTS, INC., ROCKY RIVER, OH
John R. Thorne; (440) 356-1383. Press events, sales & product training, consumer marketing, motorsports management, dealer meetings
15,108,930 122 34
47 MR. YOUTH, NEW YORK, NY
Matt Britton; (212) 779-8700. Word-of-mouth, interactive, social media, experiential marketing, strategy
15,028,000 81 7
48 GAGE, MINNEAPOLIS, MN
Skip Gage; (763) 595-3800. Online promotion, Web site development, consumer communications (e-mail, e-newsletters), eLearning programs, loyalty programs
14,654,000 4 17
49 TEAM ENTERPRISES, FORT LAUDERDALE, FL
Daniel Gregory; (954) 862-2400. Experiential, brand ambassador, automotive, mobile marketing, retail demos
11,789,645 48 20
50 MASTERMIND MARKETING, ATLANTA, GA
Dan Dodson; (678) 420-4000. Planning (strategic, tactical, research), recommendation development, communications development/design production, program execution/management, program analysis/research
11,450,000 (-5) 26
51 PROMOSHOP, INC., LOS ANGELES, CA
Guillermo Kahan; (310) 821-1780. Promotional marketing solutions, EcoPromos.com, conceptual product design, reward/incentive programs, online company stores
11,265,576 26 11
52 MEDIA LOGIC, ALBANY, NY
David Schultz; (518) 456-3015. Strategic promotion planning, experiential/ event, interactive, sales promotion, social media promotions
11,115,804 15 25
53 FULLHOUSE, MILWAUKEE, WI
Glenn Kleiman; (414) 271-4001. Mobile marketing technology design & execution, live and online game and site design/programming & hosting, custom video-/photo-/data-capture event systems, experiential technology
9,881,815 110 20
54 NOBLE, SPRINGFIELD, MO
Robert B. Noble; (417) 875-5000. Creative, program development, strategic planning, program implementation, PR., account-specific marketing
9,847,562 (-24) 40
55 ODDCAST, INC., NEW YORK, NY
Adi Sideman; (212) 375-6290. Viral marketing, social media marketing, interactive advertising, avatar products, telephony/audio products
9,700,000 86 10
56 FATHOM COMMUNICATIONS, NEW YORK, NY
Peter Groome; (212) 817-6600. Creative, interactive, experiential, relationship marketing, field marketing
9,628,475 52 8
57 CIRCLE ONE, NORWALK, CT
Mark Szuchman, Michael Dill; (203) 286-0550. Promotional marketing, advertising, creative development, customer marketing, interactive
8,685,116 56 8
58 RPM CONNECT, MINNEAPOLIS, MN
Joseph Robinson; (612) 204-9790. Retail marketing, consumer promotion, cultural marketing, experiential
8,519,000 31 1
59 MARDEN-KANE, INC., MANHASSET, NY
Paul Slovak; (516) 365-3999. Sweepstakes/games/contests development and administration, digital marketing, consumer loyalty programs, independent contest judging, fulfillment
$7,916,419 (-18%) 52
60 LEADDOG MARKETING GROUP, NEW YORK, NY
Dan Mannix; (212) 488-6530. Experiential/event marketing, brand promotions, promotional sweepstakes and contests, creative services and new media
7,760,996 106 10
61 AXIS PROMOTIONS, NEW YORK, NY
Larry Cohen; (212) 226-0886. Promotional products supplier and distribution
7,485,983 4 18
62 SOURCE COMMUNICATIONS, HACKENSACK, NJ
Barry Bluestein; (201) 343-5222. Retail/franchise marketing, sports, event/experiential, direct marketing, interactive content
6,950,249 12 26
63 RENEGADE, NEW YORK, NY
Drew Neisser; (646) 486-7700. Event, experiential, guerrilla, Web sites, social media
6,900,000 (-6) 13
64 REDPEG MARKETING, ALEXANDRIA, VA
Brad Nierenberg; (703) 519-9000. Experiential activation (mobile tours, events, retail activation, on-premise, sampling, online), creative design, brand strategy
6,800,000 48 14
65 DON JAGODA ASSOCIATES, MELVILLE, NY
Don Jagoda; (631) 454-1800. On-/offline and integrated sweepstakes, on-/offline integrated incentive programs, prize/premium sourcing and fulfillment, travel awards, on-/offline creative design and production
6,751,691 (-7) 47
66 PROACTIVE, CHICAGO, IL
Tony Lorenz; (312) 654-8844. B-to-B experiential marketing/production, event planning, communication strategy/planning, creative direction/content development, print/video/interactive media design and development
6,516,845 (-60) 17
67 IGNITION, INC., ATLANTA, GA
Susan Driscoll; (678) 701-0369. Experiential marketing, mobile marketing, strategic brand development, social experiential marketing, program planning/project management
6,500,000 (-19) 12
68 PRICEWEBER MARKETING COMMUNICATIONS, INC. LOUISVILLE, KY
Shanna J. Columbus; (502) 499-9220. Branding, digital media development, sales promotion, advertising, p.r.
6,294,805 (-3) 41
69 THE SPECIALIZED MARKETING GROUP, INC. (TSMGI) DEERFIELD, IL
Jordan S. Bressler; (847) 267-9200. Branded products, sports marketing/consulting, mobile event marketing
6,280,900 (-7) 9
70 THINK 360, INC., TARRYTOWN, NY
Karen Koslow; (914) 631-8070. Strategic planning, campaign/brand idea development, integrated marketing communications, digital + E-CRM strategy/execution, shopper marketing
6,157,071 48 8
71 MARLIN ENTERTAINMENT, WESTPORT, CT
Neal Frank; (203) 255-6100. Events, multi-platform, sweeps, viral/buzz, sponsor activation
5,960,000 5 19
72 SHUMSKY ENTERPRISES, DAYTON, OH
Michael Emoff; (937) 223-2203. Promotional (creative logo branding/ promotional product campaigns), online company store programs/fulfillment/ distribution, online incentive/recognition/rewards programs, Web design/ promotional tool support, point-of-sale promotional graphics and design
5,795,018 (-14) 56
73 REALTIME MEDIA, INC., KING OF PRUSSIA, PA
Bill Reilly; (610) 337-3600. Online promotions
5,500,000 22 16
74 THE BORDEN AGENCY, LLC, HUNTINGDON VALLEY, PA
Larry Borden; (215) 442-0590. Mobile event marketing, mobile tours, B-to-B roadshows, sponsorship activation, music sponsorship activation
$5,486,027 318% 5
75 REVOLUTION, CHICAGO, IL
John A. Rowady; (312) 529-5850. Sports marketing, sponsorship consulting, sponsorship media/promotion, mobile marketing/events, sponsorship research/ROI/measurement
5,290,000* 58 8
76 AIM, ESCONDITO, CA
Annette Monagas; (760) 747-0444. Event/experiential, staffing/brand ambassadors, retail, interactive, creative
4,709,653 22 12
77 VERTICAL MARKETING NETWORK, TUSTIN, CA
Philip B. Saifer; (714) 258-2400. Strategic planning, creative, account- specific/co-marketing, digital marketing, sweepstakes/contests
4,223,268 106 13
78 FUSE, LLC, BURLINGTON, VT
Bill Carter; (802) 864-7123. Event marketing, PR, strategy development, design and Web, promotional products
4,113,813 13 14
79 MERCURY MAMBO, AUSTIN, TX
Becky Arreaga; (512) 447-4440. Event marketing, sales promotion, brand advertising, strategic planning/research
4,059,385* 1,677 12
80 THE KERRY GROUP, ST. LOUIS, MO
Bob McCan; (314) 822-1711. Events (U.S./Canada), B-to-B incentives (domestic/global), retail/customer training, ethnic marketing, promotions
3,943,779 96 13
81 CENTRA MARKETING & COMMUNICATIONS, LLC WESTBURY, NY
Robert A. Bell; (516) 997-3147. Sweepstakes, creative, strategic planning, event/experiential marketing, incentive marketing
3,665,558 42 13
82 TRISECT, CHICAGO, IL
Richard Thomas; (312) 733-1303. Promotional marketing, retail/shopper marketing, interactive, event/experiential, direct marketing
3,656,950 655 4
83 A SQUARED GROUP, WEST HOLLYWOOD, CA
Amy Cotteleer; (310) 432-2650. Word-of-mouth, brand enthusiast campaigns; pop-up brand experiences; special events; cause marketing activation; publicity stunts
3,547,383 60 5
84 VENTURA ASSOCIATES, INC., NEW YORK, NY
Marla Altberg; (212) 302-8277. Judging/administration, creative/consulting services, rules/legal copy review, online creative/Web hosting
3,038,000 (-11) 38
85 BRAND FUEL PROMOTIONS, MORRISVILLE, NC
Danny Rosin and Robert Fiveash; (919) 484-2565. Promotional products, online merchandising, Web services, custom surveys, fulfillment
2,900,000 23 11
86 COLLABORATIVE MARKETING GROUP INC., WHEATON, IL
Garrett Plepel; (630) 871-1934. Account-specific marketing, cross merchandising support, sweepstakes fulfillment, graphic design, national promotions
2,807,304 145 9
87 PROMOTIONAL ALLIANCE INTERNATIONAL, INC. RANCHO CUCAMONGA, CA
Brent Shigenaka; (909) 944-9139. Gift/purchase-with-purchases, containers/packaging, visual merchandise
2,793,242 (-28) 6
88 MAKAI INC., EL SEGUNDO, CA
Robbie Thain; (310) 546-9585. Event/sponsorship activation, mobile tours, sampling, event production, logistics
2,610,579 75 14
89 IMC, HOLMDEL, NJ
Robert Zick; (732) 332-0515. Strategic planning, promotion development, trade marketing, design of collateral materials, Web design/new media
2,472,318 20 25
90 VOX ENTERTAINMENT, INC., EL SEGUNDO, CA
Shawn Sedlacek; (310) 535-5510. Production services, mobile marketing, street team marketing, creative design, concept development
$2,440,575 (-29%) 25
91 ALL TERRAIN, CHICAGO, IL
Sarah Eck-Thompson; (312) 421-7672. Field & experiential marketing, interactive & digital consumer programs, event management, advertising & creative services
2,424,002 171 11
92 AMMO MARKETING, SAN FRANCISCO, CA
Julian Aldridge; (415) 541-2720. Influencer/word-of-mouth programming (execution), strategic program development, experiential event marketing, cultural intelligence/consumer segmentation (ethnographic research/strategy)
2,400,000* 140 10
93 BARC COMMUNICATIONS, INC., SAN FRANCISCO, CA
John Randazzo, Sr.; (415) 992-4800. Strategic planning and development, creative/concept design, channel marketing program development, online/interactive, account-specific marketing
2,234,203 (-47) 20
94 GWP, MONTCLAIR, NJ
Eric Lanel; (973) 746-0500. Strategic consulting, promotions including sweepstakes & loyalty marketing, online/viral word-of-mouth, package design, new brand identity/launch
2,100,000 (-15) 18
95 LAUNCH CREATIVE MARKETING, CHICAGO, IL
Kevin Keating; (312) 234-9800. Promotion, digital marketing, package design, in-store marketing, advertising
2,008,402 175 36
96 MARKETINGLAB, INC., MINNEAPOLIS, MN
Richard Butwinick; (612) 329-4800. Shopper marketing, consumer promotion, consumer/shopper research & insights, branded entertainment marketing
1,988,378 8 9
97 DATAPOSITIVE GROUP, MORRISTOWN, NJ
Mark Valva; (973) 539-2727. Sweepstakes/games/contests, digital video pro- duction/podcasting, CRM database applications, loyalty programs, social media
1,978,826 335 5
98 TIPTON & MAGLIONE, GREAT NECK, NY
Martin Maglione; (516) 466-0093. Sales promotion planning/ conceptual development, design, P-O-P design/execution, Web site design/management, sweepstakes administration/fulfillment
1,950,000 1 26
99 STROBE PROMOTIONS, INC., HICKSVILLE, NY
Steve Caputo; (516) 733-1835. Premium/prize procurement, technology development, administration, fulfillment, creative
1,767,521 106 4
100 AMPLIFY SPORTS AND ENTERTAINMENT, NEW YORK, NY
Michael Neuman; (212) 827-3768. Sponsorship consulting/measurement, property representation/sales, marketing campaign development, celebrity endorsement negotiations, event management
1,727,000 6,274 3

*Revenue and growth estimated by Promo editors; not verifiable

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