Paul Frankel has joined Loews Cineplex Entertainment Corp. as VP-marketing and promotions effective immediately.
Frankel is responsible for the development and execution of national promotional platforms as well as the development of market-specific programs, media and advertising, reporting directly to John McCauley, SVP-marketing and new business development.
As Loews celebrates its 100th anniversary during fourth quarter, Frankel will be responsible for completing the execution of the anniversary celebration in November in addition to planning for 2005 marketing and promotional initiatives.
Most recently, Frankel served as VP-marketing at New York City-based U.S. Concepts where he was responsible for helping drive business strategy and handle operational issues.
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