Local Search: If You Can’t Beat ‘Em…

As an online search vertical, local is still hot. In fact, search providers having been turning the flame up for about a year now. Among the big players, the name of the game is add-ons: Yahoo! has added a slew of user-generated reviews and recommendations. Google announced in January that its Google Local service would be available to Blackberry users and later launched a beta toolbar that lets users keep a local search button on their browsers at all times. And of course everybody