To celebrate its upcoming centennial birthday, Kellogg Co. has launched a licensing program that digs deep into the packaged goods maker’s creative archives to unearth some of its favorite old images.
The Vintage Kellogg’s program draws on a century of iconic images created by such famous artists, illustrators and graphic designers as Norman Rockwell, Alfred Buell, J.C. Leyendecker and Andrew Loomis. The images, drawn from more than 1 million pieces of archived art, have appeared throughout the years on Kellogg’s packaging, advertising and promotions.
“By using that vintage history and melding it with some of today’s top quality products to reach both kids and adults you will be able to see the history of Kellogg’s,” Kellogg spokesperson Julie Bosley said yesterday.
The merchandise will be available in a variety of product categories from housewares to apparel to stationery to publishing to lithographs and premiums. The products will begin to appear in the fourth quarter and will have a wider rollout in the first quarter of 2006 to coordinate with Kellogg’s Cos. 100th anniversary celebration.
Current licensees include Bullfinch Publishing, Cedco (publishing), Dark Horse (collectibles), Double D (gifts and kitchen accessories), Junkfood (apparel), Printmaker (fabrics) and Zrike (ceramic tableware) among others.
Retail locations are still being finalized as are other licensing deals, Bosley said.
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