[Multichannel Merchant] Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
During the past few years, list-specific co-op databases have surpassed private prospecting databases in popularity among b-to-b mailers, according to Ralph Drybrough, CEO of White Plains, NY-based list services firm MeritDirect. Drybrough, who led a session during Monday
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