FreeShop, the Internet coupon specialist, will become Aptimus Inc. and launch a direct marketing service, announced the Seattle-based company’s CEO Tim Choate.
According to Choate, the service lets e-commerce sites pitch offers, such as value-added products or services, to consumers who visit participating Web sites.
For example, a customer buying mountain-climbing equipment from a sporting goods site might be offered a related piece of equipment or a subscription to a climbing magazine. If the customer accepts, his shipping address doesn’t have to be re-entered in the system.
The service will begin with 15 to 20 major partners and smaller affiliates in niche categories.
The company’s founding program, which lets site visitors download coupons and other offers, will remain as part of the Aptimus Network, Choate added.
“FreeShop is a great name for a Web site,” he explained, ” but our model now goes well beyond that and our name needs to reflect our broader network strategy.” Aptimus’ revenue model is based on cost per action.
Network
