Japan leads 30 other non-U.S. countries in direct marketing sales with $586 billion, a DMA study found.
Following Japan for the top five spots are Germany ($128 billion), France ($127 billion), the United Kingdom ($108 billion) and Italy ($68 billion).
The study also found that remote commerce sales are expected to see slower than projected growth in some of the 30 countries over the next five years. Growth rates range from 5.24% in Switzerland at the low end to 23.88% in Taiwan at the high end.
“The study illustrates a trend of slower growth, which has been prevalent in virtually every part of our global economy,” said DMA CEO H. Robert Wientzen, in a statement. “The areas of significant growth far outnumber the areas where contraction has occurred, which proves that direct and interactive marketing is still a reliable and expanding industry even in uncertain economic times.”
The study also highlights Taiwan as the leader in direct marketing advertising expenditure growth among non-U.S. countries with growth through 2007 projected to increase by 18.96%.
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