Former President George Bush spoke to a warm, receptive crowd Monday morning in his keynote address to the Direct Marketing Association.
In a speech laced with sympathetic asides about direct marketing (“My wife, Barbara, has a Black Belt in shopping” and loves catalogs) and homey references about his son, Bush sought to praise and soothe a crowd clearly hungry for reassurance.
“Regrettably, in the aftermath of the Sept. 11 attacks, the tentacles of terror entered the mail system. Every American has an obligation to stand up to these cowards, we just cannot give up,” Bush said, as the crowd applauded him for the first of seven times.
“You must feel you
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