* Gerber Babies
* Schaeffer’s Options Report Forbes E-Newsletter
* Merchandise Syndication Group USA
* Banco Nuevo Spanish Credit Card Activations
* Wealth Dispatch Authority/Switzerland
* Oriental Trading Co. PIP
* South Africa Global Sweepstakes/Contest Entrants
* People in the News
LISTS UNDER NEW MANAGEMENT
Gerber Babies
Lake Group Media Inc. has been tapped to oversee the Gerber Babies file. More than 6.4 million households with children are listed. Sources include mail-in certificates and online registrations. Partners Marketing Inc. previously managed this list.
Selections: Hotlines, prenatal, postnatal, child’s age, state/SCF/ZIP
Sample usage: Birthday Express, Buy Buy Baby, Disney Movie Channel, Lifetouch Portrait Studios, One Step Ahead, Parenting Magazine, Picture People, San Diego Zoo
Price: $105/M
Contact: Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])
NEW LISTS
Schaeffer’s Options Report Forbes E-Newsletter
Worldata has introduced a list of 28,713 subscribers to this Forbes e-mail newsletter. It targets investors interested in trading stock options. The Internet is the source.
Selections: Gender, hotline, state/SCF/ZIP
Price: $155/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Merchandise Syndication Group USA
Regency Direct Mail Ltd. is offering a list of buyers from Merchandise Syndication Group USA. The monthly hotline count is 5,000. Customers bought general merchandise, collectibles, health/beauty items, and fitness and kitchen products. The average sale was $60. Sources include bank statement inserts (40%), DRTV (40%) and space advertising (20%).
Selections: Hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: Regency Direct Mail Ltd., Sarb Seikhon (604-853-3035; [email protected])
Banco Nuevo Spanish Credit Card Activations
This list of Spanish-speaking consumers who’ve activated new credit cards is available from Specialists Marketing Services Inc. The file, which was built from transaction data, includes nearly 20,000 names from July.
Selections: Gender, state/SCF/ZIP
Price: $90/M (monthly hotline)
Contact: Specialists Marketing Services Inc., Femina Lalji (631-787-3027; [email protected])
Wealth Dispatch Authority/Switzerland
List Services Corp. is renting a list of German-speaking Swiss consumers who entered a contest offering a cash reward. The one-month hotline count is 1,500. Direct mail is the source.
Selection: Gender
Price: $250/M (monthly hotline)
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected]))
NEWLY MANAGED INSERT MEDIA
Oriental Trading Co. PIP
Singer Direct Inc. now manages a catalog package insert program for Oriental Trading Co. More than 4.3 million shipments go out each year. Inserts as large as 5-1/2 by 8-1/2 inches will be collated inside a 6- by 9-inch envelope. Inquiries will be considered for inserts heavier than a quarter ounce. Millard Group Inc. was the previous manager.
Price: $60/M
Contact: Singer Direct Inc., Eric Kizis (212-209-1921; [email protected])
UPDATED LISTS
South Africa Global Sweepstakes/Contest Entrants
Acton International is offering this 44,723-name file without requiring reciprocal list rentals. Those listed bought products or paid to enter a series of sweepstakes or contests. The unit of sale is about $225. Direct mail is the source.
Selections: Hotline, gender, geographic
Sample usage: AIG, CHO-WA Herbal Health, Immutol, Health & Household, Last Minute Travel, Health & Vitality, MasterCard
Price: $225/M
Contact: Acton International, Stephanie Lambert (402-470-3965; [email protected])
People in the News
Sally Westaway was promoted to vice president of operations at Millard Group Inc. She’s been with the company since 1990 and has more than 35 years’ direct marketing experience as a list manager and cataloger.
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