* Morningstar Advisor Magazine
* Conventual Franciscan Friars
* Lifestyle Adult-Oriented Responders
* America’s Inspirational Magazine Readers
* Helios Astrology Buyers
* St. Louis Post-Dispatch Billing Statement Program
* Specialists Acquires Rickard’s Fundraising Division
* People in the News
* Circulation Manager
NEW LISTS
Morningstar Advisor Magazine
This quarterly for investment advisers has 50,000 subscribers. Readers include brokers, bankers and other financial professionals. Sixty-one percent have more than 10 years’ investment experience.
Selections: Age, gender, home/business address, income, recency, source, state/SCF/ZIP
Price: $190/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Conventual Franciscan Friars
The file identifies donors to the Conventual Franciscan Friars Province of Our Lady of Consolation. The count for the last 12 months is 11,872. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc., John Briley (203-532-3770; [email protected])
Lifestyle Adult-Oriented Responders
Postal and e-mail addresses for nearly 800,000 consumers are available here. Those listed responded to offers for alcohol, dating services, entertainment, gambling or smoking. The sources are Web site offers.
Selections: Age, alcohol consumption, body type, education, ethnicity, gender, income, language, mail order buyers, marital status, presence of children, religion, sexual orientation, smoker/nonsmoker, hotlines, telephone number, state/SCF/ZIP
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; [email protected])
America’s Inspirational Magazine Readers
This list names 166,479 consumers who read spiritual and inspirational magazines. Data comes from responses to lifestyle surveys conducted over the last six months.
Selections: Religion, income, age, ethnicity, credit card, telephone number, presence of children, quarterly hotline, gender, state/SCF/ZIP
Price: $75/M
Contact: RMI Direct Marketing Inc., Ed Bocknik (203-825-4633; [email protected])
Helios Astrology Buyers
Consumers in France and the United Kingdom are listed on separate files. Those listed entered sweepstakes or bought products related to astrology. The monthly hotline count is 5,000. Direct mail is the source.
Selections: Gender, recency
Price: $185/M
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected])
NEW INSERT MEDIA
St. Louis Post-Dispatch Billing Statement Program
This newspaper is accepting inserts that will go out with the 1.2 million billing statements it mails annually. Most subscribers live in a 16-county region surrounding St. Louis. Inserts must range from 5-1/2 by 3 inches to 8-1/2 by 3-1/2 inches. The maximum weight is .20 ounce.
Price: $65/M
Contact: ALC Insert Media, John Toscano (914-524-5254; [email protected])
IN THE NEWS
Specialists Acquires Rickard’s Fundraising Division
Specialists Marketing Services Inc. has acquired the fundraising list services division of Rickard List Marketing, as a step towards increasing its presence in the fundraising sector. For the full story, click here (directmag.com/
news/specialists-rickard060408).
People in the News
Arlene Baum has returned to Bush List Co. as vice president. Baum will be responsible for list brokerage and promotion of more than 50 files managed by the firm. She left in June 2007 to work for American List Co., but prior to that she had been with Bush Co. for 19 years.
CLASSIFIEDS
Circulation Manager
Design, create and implement mailing campaigns
Develop and execute database queries for list segmentation and analysis
Negotiate and order rental lists for mail campaigns/marketing database
Conduct analysis of mailing campaigns and offer insights and recommendations
5+ years experience in B2B catalog circulation
Bachelors Degree in Marketing, Business or related area
Advanced Excel skills are a must; Access experience is highly preferred
Experience working with service bureaus, printers
[email protected] EOE/AA Employer
Network
