NEW TO MARKET LISTS
–Product Test Panel Buyers
In the past 30 days 25,415 Internet-generated individuals tested and purchased products in the categories of weight-loss, beauty, books, video, magazine subscriptions and work-at-home opportunities.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: List Services Corp., Joan DiMauro (203-791-4450; [email protected])
–Evercleanse Health Product Buyers
During April, 7,555 individuals paid $99.99 for a detoxification program.
Selections: Gender, recency, state/SCF/ZIP
Price: $120/M
Contact: Impulse Media Inc., Ed Bocknik II (203-207-0227 ext. 105: [email protected])
–Health Report and Book Buyers
During the past 12 months, 158,726 direct mail-sold individuals purchased medical and health books put out by University Health Publishing.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Specialists Marketing Services Inc., Karen Isenberg (201-865-5800 ext. 2212; [email protected])
NEW COMPILED LISTS
–Architects, Draftsmen, Surveyors at Home Address MO Buyers PCS
This file names 137,900 professionals at their residences with a select for mail order buyers.
Selections: Phone numbers, credit card used, purchase amount, income, mail order buyers, payment method, specialty/function area, state/SCF/ZIP
Price: $75/M
Contact: PCS Mailing List Co., (978-532-7100 ext. 110; [email protected])
UPDATED LISTS
–Committed to a Better America Video MO Buyers
Reach 40,084 direct response-generated individuals who bought at least $50 worth of merchandise in the past six months.
Selections: Age, credit card buyers, dollars spent, ethnicity, gender, homeowner, household income, lifestyle, marital status, occupation, presence of children, recency, spoken language, teenagers, state/SCF/ZIP
Price: $95/M
Contact: Turnkey Solutions Direct Marketing, Jenna Silverstein (703-340-6704; [email protected])
LIST TALK
–Reconstruct Your Target Market for the Recession
By Robert Dunhill
Marketers had better start asking their customers and prospects what advertising medium they prefer. They’ll code their lists appropriately and improve their readership–and ultimately, their bottom line. Click for more directmag.com/lists/lists-0526-reconstruct/.
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