* Mental Floss Magazine
* SportsField Management
* Center for Business Intelligence Canadian Execs
* The Economist
LISTS UNDER NEW MANAGEMENT
Mental Floss Magazine
ALC Data Management has reintroduced a list of 40,338 subscribers to Mental Floss, an educational general interest and trivia magazine. Three-quarters of subscribers are between 25 and 54. Sixty-four percent have college degrees. Direct mail is the source. The file had been off the market for about a year.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: ALC Data Management, Kerry Fischette (609-580-2875; [email protected])
NEW LISTS
SportsField Management
Moose River Media has released a list of 10,476 subscribers to SportsField Management magazine. Qualified subscribers include owners, managers, supervisors, labors and coaches. Readers are responsible for the care, maintenance and management of sports complexes.
Selections: Business/industry type, job title, max per company, state/SCF/ZIP
Price: $120/M
Contact: Direct Media Inc., Julie Salles (203-532-2492; [email protected])
Time Inc. Corporate DB Credit Cardholders
More than 26 million credit cardholders have been identified on Time Inc. corporate database. This data is derived from 41 million direct mail subscribers to various magazines published by Time, plus enhanced demographic and lifestyle data from Equifax.
Selections: Hotlines, gender, source, credit cards, category, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Sanso Ly (203-825-4614; [email protected])
CANADIAN LIST NEWS
Center for Business Intelligence Canadian Execs
MeritDirect was recently appointed list manager for the Center for Business Intelligence. This conference company
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