* Limited Too/Justice
* Nelson Publishing Lists
* Power Magazine
* Habitat List Group
* TheInsideInvestor.com
* Catalog Buying Donors
* Karen Gruntman Dies
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Limited Too/Justice
Tween Brands Inc. has chosen Millard Group Inc. to manage its Limited Too and Justice lists of apparel buyers for girls and young women. The larger Limited Too file contains 6.5 million buyers, while Justice has 2.5 million buyers from the last 12 months. These catalog customers live in households with better than $90,000 incomes. Both files have been overlaid with data from Donnelley Marketing. List Services Corp. formerly managed these lists.
Selections: Hotlines, purchase amount (ranges), adult’s/child’s age, income, cash/credit card buyer, age, date of birth, income, lifestyle, mail order buyer, multibuyers, product, retail buyer, state/SCF/ZIP
Sample usage (Limited Too): Georgia Aquarium, Delia’s Guthy-Renker, Redbook, Highlights for Children, Kaplan Education Center, Oriental Trading Co., Ramada Plaza Resorts; (Justice) Alloy, American Direct Marketing Resources, Teen Vogue, Delia’s, American Girl, Annie’s Attic, Birthday Express, Boston Proper
Price: $100/M
Contact: Millard Group Inc., Tony Troiano (201-476-2140; [email protected])
Nelson Publishing Lists
Edith Roman Associates Inc. has been tapped to oversee four more subscription lists for Nelson Publishing Inc. The titles and counts are: Communications News, 85,000; Evaluation Engineering, 65,808; Health Management Technology, 48,250; and Robotics Technology, 40,992. These files were previously managed in-house and join several other Nelson files already managed by Roman and its e-mail list affiliate ePost Direct. Postal and e-mail addresses are offered. A new Nelson Publishing Master File is due for launch by the end of April.
Selections: Telephone number, number of employees, job title, business/industry, products specified, state/SCF/ZIP
Sample usage (Health Management Technology): Audio Visual Innovation, Health Data Management, CMP Media, CFO Magazine, IQPC, Haymarket Media, Source Communications, American Dental Association, RFID Journal, Amaquest Software, RSA Security, Questex, CSO Magazine
Price: $185/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., Michael Murphy (845-223-2194, ext. 682; [email protected])
Power Magazine
Tradefair Group Inc. has appointed Worldata to manage a list of 57,051 subscribers to Power magazine, effective April 7. E-mail addresses are available for 51,840 management executives, engineers and technicians responsible for power plant operations and maintenance. Edith Roman Associates has been managing this file.
Selections: Job title, industry, energy used
Price: $150/M (postal file); $450/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
NEW LISTS
Habitat List Group
The Habitat consumer database is comprised of seven files including a master file with 22 million names. Separate files identify seniors, golfers, magazine subscribers, credit card buyers, new movers and individuals with new phone connections. Records are available for postal and telemarketing offers. Multiple sources include surveys, Web site co-registration, telemarketing and direct mail, with overlaid transaction data and date of birth records.
Selections: Age, household income, marital status, gender, cell phone user/types, direct mail, entertainment, electric and gas users, ethnicity, presence of children, residential status/home value, sports, travel, quarterly hotline, mail order buyers, state/SCF/ZIP
Price: $95/M (postal file); $125/M (telemarketing file)
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
TheInsideInvestor.com
Some 200,000 postal addresses and 100,000 e-mail addresses have been gathered from an online form at TheInsideInvestor.com. Those who register at this Web site receive e-mail alerts with information for investors.
Selections: State/SCF/ZIP
Price: $140/M (postal file); $150/M (e-mail file)
Contact: Lake Group Media Inc., Paige Hitchcock (914-925-2426; [email protected])
Catalog Buying Donors
Some 332,500 names have been assembled. This file is derived from a 2 million-name database that has been matched with catalog and Internet buyer data from the last 12 months.
Selections: Quarterly hotline, age, income, ethnicity, gender, homeowner, marital status, catalog/Internet/retail buyer, product category, purchase amount (ranges), state/SCF/ZIP
Price: $85/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected])
IN THE NEWS
Karen Gruntman Dies
Karen Gruntman, 67, a senior list brokerage account executive at Statlistics, died on March 30.
Gruntman was a vice president at Rubin Response for more than 25 years, before she joined the Chicago office of Statlistics nearly two years ago.
Her survivors include one brother. The family requests in lieu of flowers that donations be given to the American Cancer Society. Plans for a memorial service are still pending.
Short Cuts
MediaBrains Inc. has been retained to develop an online directory for Conformity, a magazine that targets electrical engineers. It will include click-through advertising for lead generation.
Network
