LIST MANAGEMENT CHANGES
–Farm Select Crop and Livestock Producers
Specialists Marketing Services is now managing this file of more than 1 million direct mail-sold farmers and ranchers. The former manager was Names and Addresses Inc., which closed its doors in February (Direct Newsline, March 3).
Selections: Crop, acreage, livestock, PC owners, ATV owners, phone numbers, recency, state/SCF/ZIP
Price: $100/M
Contact: Specialists Marketing Services, Fred Onemma (201-865-5800 ext. 2229; [email protected])
NEW TO MARKET LISTS
–Accidental Millionaire
This file names 8,341 online-sold individuals who paid an average of $75 during the first quarter to learn how to market through their cell phones.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark, Dave Boyd (845-230-6300 ext. 327; [email protected])
NEW COMPILED LISTS
–Licensed to Work: Midwives
This file names 300,000 confirmed opt-in reproductive health professionals.
Selections: Gender, home/business address, language (Spanish/English), phone number, recency, state/SCF/ZIP
Price: $80/M
Contact: List Bargains, Amy Benicewicz (203-746-6640; [email protected])
UPDATED LISTS
–A+ Mobile Users
Reach more than 6.9 million confirmed opt-in individuals who’ve recently bought cell phones and accessories. They’re all sourced from the Internet.
Selections: Age, age of children, credit card holder, ethnicity, gender, homeowner, income, marital status, hotlines, presence of children, state/SCF/ZIP
Price: $85/M
Contact: A Plus Media Group Inc., Alex Analitis (847-636-2754; [email protected])
–The Economist
Direct mail is the source of 455,006 subscribers to this news and financial magazine.
Selections: Hotlines, business address, change of address, gender, gift giver, home address, income, paid, state/SCF/ZIP
Price: $145/M
Contact: American List Counsel, Michael Auriemma (914-524-5238; [email protected])
IN THE NEWS
–Contact 101 Acquires Three Firms
By Larry Riggs
Contact 101, Inc., a list compiler and customer satisfaction survey company, has acquired Axxes Data Corp., IDrive Marketing, LLC and N3T Data, Inc. For more, click here: directmag.com/lists/news/contact-acquires-three-firms-0403/ (directmag.com/lists/news/contact-acquires-three-firms-0403/)
MEET THE BROKER
–Meet the Broker: Mary Ellen Quirk
By Larry Riggs
Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc. She’s a specialist in publishing lists and feels her experience working for creative agencies and in circulation helps her anticipate clients’ needs. Click for more directmag.com/meet_the_broker/0402-mary-ellen-quirk (directmag.com/meet_the_broker/0402-mary-ellen-quirk)
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