LIST MANAGEMENT CHANGES
–Castalian Spanish Product Buyers
Estee Marketing Group has assumed management of file which names 154,651 buyers of music and video products sourced from direct response TV and the Internet. Macromark was the previous manager.
Selections: Gender, $50+ buyers, credit card buyers, music genre, DVD buyers, DRTV buyers, Internet buyers, state/SCF/ZIP
Price: $110/M
Contact: Estee Marketing Group Inc., Deanna Burrett (914-235-7080 ext. 16; [email protected])
–Oreck Direct Master File
Media Horizons has taken over management of this list of 48,520 last-30-day buyers of vacuum cleaners, air purifiers and similar products. Specialists Marketing Services was the prior manager.
Selections: Gender, $50+ buyers, $100+ buyers, $200+ buyers, source, payment type, multiple buyers, product, state/SCF/ZIP
Price: $115/M
Contact: Media Horizons Management, Liz Russell (203-604-1785; [email protected])
NEW TO MARKET LISTS
–Inventors Digest
Named here are 5,600 postal and 8,794 opt-in e-mail subscribers to this publication which seeks to educate and inspire innovators.
Selections: Gender, phone number, state/SCF/ZIP
Price: $100/M (postal); $150/M (e-mail)
Contact: VentureDirect List Services Group, Jim Scova (212-655-5186; [email protected])
–The Architect’s Newspaper
Reach 21,497 postal and 5,331 e-mail subscribers to this professional publication which targets owners, principals and partners in firms of all sizes.
Selections: Employee size, income, state/SCF/ZIP
Price: $135/M (postal); $280 (e-mail)
Contact: Statlistics, Scott Perillo (203-778-8700; [email protected])
UPDATED LISTS
–The Mobile Marketplace
Nearly 5.2 million online-sourced individuals ranging from adolescents to adults have consented to receive marketing messages on their cell phones.
Selections: Last 30 days, age, demographics, gender, household income, lifestyle, recency, region, state/SCF/ZIP
Price: $270/M
Contact: PK List Marketing Inc., Patrick Kagan (224-217-5063; [email protected])
MEET THE BROKER
–Meet the Broker: Liz Kistner, Enrollment Marketing Solutions
By Larry Riggs
Today we meet Liz Kistner, founder/CEO of Enrollment Marketing Solutions, a Palatine, IL firm that specializes in brokering educational lists. Despite the economy, she reports schools are always mailing and marketing themselves. Click for more directmag.com/meet_the_broker/0319-liz-kistner (directmag.com/meet_the_broker/0319-liz-kistner)
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