Listline e-Newsletter 12/21/07
* Permission Data Charitable Donors
* Collections Etc. Lifelines
* Honey I’m Home List Group
* Brand New List Source Office-Based Physicians
* Wearables
* Introducing Jennifer Cuttler of Direct Media Inc.
* People in the News
* NIBM Master File
NEW LISTS
Permission Data Charitable Donors
This list reaches 201,969 consumers who have responded to online offers and made donations to a variety of nonprofit organizations. Response has been generated with sweepstakes and surveys, in addition to offers for continuity clubs and products in the religious, health and wellness categories. Sources include e-mail, pop-up ads, banner advertising and search engine marketing.
Selections: Age ranges, income ranges, phone numbers, state/SCF/ZIP
Price: $85/M
Contact: Aggressive List Management Inc., Susan Nordsiek at 847-304-4030, ext. 214 or [email protected])
Collections Etc. Lifelines
Ethnicity, religion and language data have been overlaid on the Collections Etc. catalog customer database. Some 3.1 million buyers from the last 12 months are named. The average order was $50. An average customer is 50 with a $40,000 household income.
Selections: Purchase amount (ranges), adult’s/child’s age, cash/credit buyers, gender, homeowner, income, interest, length of residence, single/multibuyers, product, marital status, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])
Honey I’m Home List Group
Three separate files in this new list group identify business owners, licensed teachers and home management professionals, with counts ranging from 650,000 to 4.1 million. Telemarketing inquiries will be considered. Data has been sourced from business licenses, registrations and directories.
Selections: Age, credit card buyers, demographic, ethnicity, head of household, homeowner, household income, mail order buyers, presence of children, gender, second person in household, state/SCF/ZIP
Price: $86/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])
Brand New List Source Office-Based Physicians
A total of 487,880 postal and 118,840 e-mail addresses have been assembled for this file. Sources include telephone surveys, e-mail and data gathered online with automated software. It includes information published on Web sites or gathered online for trade show registrations.
Selections: Specialty, gender, max per company, state/SCF/ZIP
Price: $75/M (postal file); $125/M (e-mail file)
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
Wearables
Advertising Specialty Institute offers a list of subscribers to Wearables, a magazine for professionals concerned with promotional apparel products. The audience is comprised of distributors. A total of 10,413 names are available. A separate e-mail file is offered.
Selections: Phone numbers, job title, number of employees, SIC Codes, max per company, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Marie Briganti (845-732-7054; [email protected])
MEET THE BROKER
Introducing Jennifer Cuttler of Direct Media Inc.
This week, Meet the Broker features Jennifer Cuttler, who confronts challenges like financial data privacy regulation and diminishing response list universes head on. To learn how she succeeds, click here (directmag.com/meet_the_broker/cuttler).
People in the News
Diane Dubocq has been promoted from list marketing manager to director of list media at MetaResponse Group Inc. She has been with the firm for two years.
SPECIALS!
NIBM Master File
Test mailers are being offered a $10/M discount off the base price of the National Institute of Business Management’s master file. The count is 86,328. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
