* Life Line Screening E-mail
* World Business Markets Medical E-mails
* SBN Personal and Business Voicemail Subscribers
* Praetorian Group Master File
* National Wildlife Catalog
* Worldata Begins Tracking Online Lead Generation Costs
* Introducing Karen Goldfarb of Interactive Marketing Solutions Inc.
* Scientific American Mind
NEW LISTS
Life Line Screening E-mail
This master file has more than 1.2 million e-mail addresses for consumers who spent at least $125 for healthcare screenings. Sixty-five percent are women with a $60,000 average income. Separate segments are available for specific health screenings conducted, such as heart disease, diabetes, high blood pressure and high cholesterol, among others. Lifelinescreen.com is the source.
Selections: Type of screening, quarterly hotline, state/SCF/ZIP
Price: $180/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; randimor@specialists.com)
World Business Markets Medical E-mails
More than 11 million e-mail addresses have been assembled for targeting healthcare industry professionals. Postal addresses, phone and fax numbers are available. Data sources include professional exhibitions, membership organizations, conferences and trade shows.
Selections: Company size, sales volume, job title/function, SIC code
Price: $250/M
Contact: List Services Corp., Steven Ruffler (203-791-4491; scruffier@listservices.com)
SBN Personal and Business Voicemail Subscribers
Individuals who subscribed to a voicemail service after being offered an incentive are named here. Postal addresses and telephone numbers are available for 219,123 subscribers. The source is Intelicommessaging.com.
Selections: Monthly hotline gender, state/SCF/ZIP
Price: $90/M (postal file): $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)
Praetorian Group Master File
These 74,752 names from Praetorian Group Inc. include subscribers to Police Marksman and attendees of Calibre Press seminars. This file targets law enforcement professionals. More than 80% are men. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; s.perillo@statlistics.com)
NEW SELECTS
National Wildlife Catalog
The National Wildlife Federation has begun offering product selections for apparel, jewelry, home décor, gifts and seasonal merchandise on its list of 194,410 catalog buyers from the last 12 months. The largest home décor segment contains 62,115 names. Most customers are women (78%), with an average age of 55 and income of $75,000.
Additional selections: Adult’s/child’s age, lifestyle, ethnicity, religion, political affiliation, state/SCF/ZIP
Price: $120/M
Contact: Millard Group Inc., Linda Thompson (603-924-9262, ext. 2203; lthompso@millard.com)
IN THE NEWS
Worldata Begins Tracking Online Lead Generation Costs
The Worldata List Price Index has been expanded to include cost data for online lead generation programs that are used for building marketing lists.
“We’re seeing an overwhelming industry shift from traditional postal and e-mail list marketing to online marketing, such as co-registration and other cost-per-lead and cost-per-action programs,” said in a statement Ray Tesi, senior vice president of Worldata.
The first figures for three categories were released for fall 2007. These showed that consumer lead generation cost-per-lead averaged $1.35 this fall. The average cost for business-to-business leads was $4.55. White paper syndicated programs on average generated leads at a cost of $12.55 per download.
Other regularly tracked data from the index indicated the list prices declined in most categories. A notable exception was the attendee/membership list category, which saw a $4/M or 3.45% increase in prices in the last 12 months.
Donor list prices have risen by an average of $1/M since last year, but remained the lowest priced category at $82/M. The average price for newsletter subscription files remained flat at $178/M, reflecting no change since last year.
Database and master files prices fell an average of $11/M, more than 8% compared to last year. Consumer and business-to-business e-mail lists continued on a downward trend.
MEET THE BROKER
Introducing Karen Goldfarb of Interactive Marketing Solutions Inc.
This week, Meet the Broker features Karen Goldfarb, who has switched from brokering postal lists to brokering Internet-sourced data and media. To learn about the type of deals she negotiates, click here (directmag.com/meet_the_broker/goldfarb/).
SPECIALS!
Scientific American Mind
A $10/M discount off the base price is being offered for mailers to test the Scientific American Mind magazine file. It has 36,544 subscribers. Contact Lake Group Media Inc., Belkys Reyes (914-925-2406; Belkys.Reyes@LakeGroupMedia.com)
Network
