* Food Service Report New Businesses
* American Indian Education Foundation
* HR Solution Journal
* Training Network E-mail Master File
* Hispanic Contributors to National Wildlife Federation
* Mutual Fund Investment Subscribers
* Reader’s Digest Cooking
* J. Jill InSource Enhanced
* Clarification
LISTS UNDER NEW MANAGEMENT
Food Service Report New Businesses
Statlistics has assumed management of the Food Service Report list, which identifies 245,139 new food service businesses. Last 12-, 18- and 24-month names are available. Among those listed are marketing managers, salespeople and other industry executives. Lake Group Media Inc. previously managed this list.
Selections: Phone numbers, gender, business type, status, liquor license, state/SCF/ZIP
Sample usage: Chefwear, Lydia’s Professional Uniforms, National Pen Corp., Oxford Publishing, Reed Business Information, Shoes for Crews, Superior Menus, UA Chief, Wine Enthusiast
Price: $150/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; n.spielmann@statlistics.com)
American Indian Education Foundation
Lake Group Media Inc. was chosen to manage the AIEF file. Almost 60,000 donors are listed, including 17,087 contributors from the last 12 months. The source is direct mail. Lawrence Direct Inc. was the former list manager.
Selections: State/SCF/ZIP
Sample usage: Alzheimer’s Disease Research, Christian Appalachian Project, Dakota Indian Foundation, International Rescue Committee, Macular Degeneration Research, Native American Rights, Navajo National Health Foundation, Oglala Dakota College, Red Cloud Indian School, Soaring Eagle Seminars, Veterans of the Vietnam War, World Emergency Relief
Price: $75/M (base)
Contact: Lake Group Media Inc., Bruce Demaree (914-925-2439; Bruce.Demaree@LakeGroupMedia.com)
NEW LISTS
HR Solution Journal
Solution Publishing has released postal and e-mail lists of HR Solution Journal subscribers. Each contains more than 82,000 names. Subs receive personalized editorial content based on the articles they’ve read in the past. The list is updated daily.
Selections: Number of employees, job title, industry, state/SCF/ZIP
Price: $165/M (postal file); $300/M (e-mail file)
Contact: Direct Media Inc., Mike Mayhew (203-532-2418; mike@directmedia.com)
Training Network E-mail Master File
The Training Network’s e-mail master file names 43,256 human resources and safety professionals who bought products used in connection with regulatory compliance and training. Men made 75% of these purchases; the average sale was $100. Phone numbers are available. Direct mail is the source.
Selections: Company size, gender, SIC code, one per company, products purchased, state/SCF/ZIP
Price: $250/M
Contact: MeritDirect, John Ganis (914-368-1024; jganis@meritdirect.com)
Hispanic Contributors to National Wildlife Federation
More than 15,000 direct mail donors are listed, including 7,457 from the last 12 months. Members receive National Wildlife magazine. The average contribution was $25.
Selections: $10-plus/$15-plus donors, adult’s/child’s age, change of address, income, gender, lifestyle, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; cforbes@rmidirect.com)
Mutual Fund Investment Subscribers
Some 861,422 mutual fund investors who subscribe to various financial publications are listed. About 55% are men, average age 32, who earn $75,000 a year. The unit of sale for annual subscriptions was $160. Direct mail is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $115/M
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316; jim@carneydirect.com)
CANADIAN LIST NEWS
Reader’s Digest Cooking
Canadians who bought Reader’s Digest’s cooking and baking publications are named here. There are lists of English-speaking readers (226,156 names) and French-speaking customers (66,254). Direct mail is the source.
Selections: Gender, age, income, new to file, paid, FSA, province
Price: $155/M Canadian (English file); $165/M (French file)
Contact: Cornerstone Group of Companies, Maria Hyponen (416-932-9555, ext. 429; mhyponen@cstonecanada.com)
NEW SELECTS
J. Jill InSource Enhanced
InSource ethnic data enhancements have been added to J. Jill’s list. New segments identify, for example, 13,651 African-American and 78,125 Irish-American buyers from the last 12 months. Overall, 845,881 12-month buyers are available. The average sale was $150.
Additional selections: Hotlines, adult’s/child’s age groups, donors, cooking, entertaining, gardening, health and fitness, income ranges, travel and leisure, dollar, average/last purchase, ethnicity, child’s gender, presence of children, interest, occupation, product, state/SCF/ZIP
Sample usage: Athleta, Constructive Playthings, HearthSong, Right Start, Discovery Channel, Hanna Andersson, Spiegel Inc., American Girl Catalog, Fossil, Victoria’s Secret, Time for Me
Price: $115/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or lthompso@millard.com)
Clarification
Survey data is neither included nor selectable on the GreenCore file (Direct Listline, Nov. 13).
Network
