* American Association for Advancement of Science
* Johnston & Murphy
* Shape Up
* Princeton Exec Concerned Americans for Family Values
* Short Cuts
* Meet the Broker: Introducing Alec Waluschka at Dunn DataCo.
* MCM Electronics Taps Direct Media for Brokerage Services
* Puritan’s Pride PIP
LISTS UNDER NEW MANAGEMENT
American Association for Advancement of Science
Edith Roman Associates Inc. has been appointed list manager for the American Association for Advancement of Science (AAAS), including the Canadian and international files and the Science magazine list. The association and magazine files each offer 35,554 names. The international file has 6,534 names and the Canadian list contains 812 names. Association members span a range of scientific disciplines from molecular biology, genetics and computer science to chemistry, physics and engineering. Dunn DataCo (formerly known as Mal Dunn Associates) was the prior list manager.
Selections: Discipline, job title/function, gender, industry/work sector, scientific area, state/SCF/ZIP
Sample usage: Graphics Press, Math Association of America, National Geographic, New York Academy of Science, National Center for Science Education, American Chemical Society, The Economist, Skeptical Inquirer, Bioscan, Planetary Society, CRC Press, Teacher’s College Press
Price: $180/M (U.S. names)
Contact: Edith Roman Associates Inc., Michael Murphy (845-223-2194, ext. 682; michael.murphy@edithroman.com)
Johnston & Murphy
Genesco Inc. has named Millard Group Inc. to manage its Johnston & Murphy division customer list. A total of 115,925 names are available, including 67,599 catalog and Web site customers from the last 12 months. Buyers are typically 28 to 62 with $100,000 and higher household incomes. Average orders run $214 for men’s shoes and accessories. No telemarketing is allowed. Specialists Marketing Services Inc. formerly managed this file.
Selections: Purchase amount (ranges), gender, state/SCF/ZIP
Price: $115/M (base)
Contact: Millard Group Inc., Cindi Nowatnick (201-488-5656, ext. 679; cnowatnick@millard.com
NEW LISTS
Shape Up
More than 500,000 individuals who responded in the last 12 months to health, beauty, weight loss and fitness offers have been assembled for this database. A segment with 68,294 buyers from the last 12 months is available. Data has been sourced from Web site co-registrations.
Selections: Age, catalog buyer, credit cardholder, dwelling type, e-mail address, ethnicity, gender, homeowner, income, length of residence, mail order buyer, marital status, occupation, online responder, phone number, presence of children
Price: $85/M (responders); $100/M (buyers)
Contact: Aggressive List Management Inc., Susan Nordsiek (847-304-4030, ext. 214; susann@aggressivelist.com)
Princeton Exec Concerned Americans for Family Values
Religious and political conservatives who gave donations to various causes are included in this file. A total of 181,239 contributors from the last 12 months are named. These donors gave an average $50. The source is mostly direct mail.
Selections: Religion, party affiliation, ethnicity, credit card buyers, phone numbers, dollar, gender, Nielsen County, state/SCF/ZIP
Price: $90/M
Contact: Direct Network Inc., Guy Pastore (732-821-7090; guydni@optonline.net)
Short Cuts
Selectabase Ltd. has launched a monthly list of new movers in the United Kingdom online at a new Web site, recentlymoved.co.uk. Consumer data is available for purchase and on a subscription basis. This follows the prior launch of a business-to-business version of the service called Startupsplus.
MEET THE BROKER
Meet the Broker: Introducing Alec Waluschka at Dunn DataCo.
This week, Meet the Broker features Alec Waluschka, a broker of the Internet generation with an appreciation for postal lists. To learn how interactive media intrigues him, click here (directmag.com/meet_the_broker/waluschka).
MCM Electronics Taps Direct Media for Brokerage Services
MCM Electronics has retained Direct Media Inc. to provide exclusive list brokerage services. This electronics components distributor has a catalog file with 418,826 buyers. It sells to more than 20 different types of customers, including consumer electronics and computer repair shops, educational institutions, government and hospital locations. Contact Direct Media Inc., Melissa Crawford (203-532-3830; mcrawford@directmedia.com)
SPECIALS!
Puritan’s Pride PIP
A $35/M discount off the base price is available through Nov. 30 for new mailers to place 50,000 inserts in Puritan’s Pride package insert program. Contact LH Management Division, Leon Henry Inc., Nicole D’Agostino (914-285-3456; NicoleD@leonhenryinc.com)
Network
