* General Nutrition Co.
* Avrick Direct Portfolio
* The Conference Board
* National Fisherman
* Photo Techniques
* Primedia Hunt and Fish License DB
* Meow.com
* MetaResponse, Teramedia Recover From Wilma
* People in the News
LISTS UNDER NEW MANAGEMENT
General Nutrition Co.
Direct Media Inc. now manages General Nutrition Co.’s database. Lists are available for gold card members and buyers, each with more than 1 million names. Numerous segments and data cards for enhanced files are slated for release. Segments recently added to the database include new members, renewals and specific product buyer categories (e.g., vitamin, sports nutrition). Mokrynskidirect was the former manager.
Selections: Demographic, lifestyle, religious, product categories
Sample usage: AARP, Newport News, Ramada Plaza, International Home Shopping, Disabled American Veterans
Price: $95/M (buyers)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
Avrick Direct Portfolio
Avrick Direct Inc. has appointed Adrea Rubin Management Inc. to oversee a dozen lists. Among the largest files — with more than 2 million names each — are Always Shopping Mail Order Buyers, Apollo, and Movin’ and Spendin’. Others include Babytime, Bone Builder and Hampton House. ClientLogic Specialists Marketing Services had been managing these lists.
Selections: Hotlines, demographics, lifestyle, state/SCF/ZIP
Price: Not available at press time.
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
The Conference Board
The Conference Board has chosen MeritDirect to manage its 138,661-name master file of members, conference attendees and buyers. Direct mail is the source. Edith Roman Associates previously managed this list.
Selections: Job function/title, gender, country, state/SCF/ZIP
Sample usage: Briefings Publishing Group, BusinessWeek, Harvard Business School, Crain Communications, Financial Times, Leadership Directories, New York University
Price: $175/M (base)
Contact: MeritDirect, John Ganis at 914-368-1024 or [email protected]
National Fisherman
Diversified Business Communications hired GreatLists.com to manage National Fisherman magazine’s list of 24,429 subscribers and three smaller magazine sub files: Alaska Fisherman’s Journal, SeaFood Business and WorkBoat. Statlistics was the former manager.
Selections: Business type, gender, one per site, job function, gender, state/SCF/ZIP
Price: $125/M
Contact: Greatlists.com, Phil Dismuties at 800-296-0888 or [email protected]
Photo Techniques
Preston Publications picked Statlistics to manage Photo Techniques’ 24,000-name subscriber list — a combination business-to-business/consumer file. Lake Group Media Inc. had been overseeing it.
Selections: Gender, state/SCF/ZIP
Sample usage: Element K Journals, Epson America Inc., Graphik Dimensions Ltd., International Center for Photography, Light Impressions Corp., Photographic Magazine, Professional Photographer, Shutterbug Magazine
Price: $125/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
NEW LISTS
Primedia Hunt and Fish License DB
Subscription lists from more than 150 consumer magazines have been merged with hunting and fishing license information to launch the Primedia Powerbase Hunt and Fish License database. It names more than 1 million subscribers with a license to hunt or fish. Separate segments with former subscribers are available. No telemarketing is allowed. Direct mail is the source.
Selections: Age, income, change of address, hotlines, gender, source, paid, license type, state/SCF/ZIP
Price: $105/M
Contact: Chilcutt Direct Marketing, Jane McCoy at 405-478-7245 or [email protected]
Meow.com
Meow.com has a list of 103,666 buyers from the last 24 months. Products for cats and their owners were purchased via catalog or online. The product mix includes catnip, bird feeders, home decor and several kinds of clothing,
Selections: Telephone numbers, gender, state/SCF/ZIP
Price: $85/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]
IN THE NEWS
MetaResponse, Teramedia Recover From Wilma
MetaResponse Group Inc. and Teramedia Corp., two of the many list firms adversely affected by Hurricane Wilma, reopened their Florida offices and resumed normal operations Monday. Other companies are still working out of temporary offices — in one instance its CFO’s residence. Many in the list business say their homes were damaged by the storm. Power is still out in some areas.
People in the News
MKTG Services named Elizabeth Stack and Danielle Jones senior account executives in the education services division.
Network
