* Utility and Telecom Fleets
* Real Estate TrainingCenter E-mail
* Aragon
* Blue Horizons Labs
* Atlas Financial Stored Value Card
* Wind and Weather Catalog
* Justice Just for Girls
* People in the News
LISTS UNDER NEW MANAGEMENT
Utility and Telecom Fleets
Milo Media Publications has appointed McCarthy Media Inc. to manage a list of 16,831 subscribers to Utility and Telecom Fleets. This magazine reaches professionals who oversee construction equipment, trucks and automobile fleets, including those responsible for maintenance and purchasing. Information Refinery Inc. formerly handled this file.
Selections: Job function, industry, gender, type of company, number of employees, automotive/portable/stationary applications, gender, state/SCF/ZIP
Sample usage: American Train, American Van Equipment, Association of Equipment Manufacturers, Chase Manhattan Bank, Home Depot, National Safety Council, Nextel, Northern Tool, Northern Tool and Equipment, Rabin Worldwide, Randall-Reilly Publishing, RTC Fall Protection, Utility Automation, Waterworld Magazine
Price: $150/M
Contact: McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected])
NEW LISTS
Real Estate TrainingCenter E-mail
This database contains 687,643 e-mail addresses for targeting real estate professionals, including agents, appraisers and inspectors. These individuals registered, paid for and attended online seminars and training programs at RETrainingCenter.com.
Selections: Job function, number of employees
Price: $250/M
Contact: Edith Roman Associates Inc., Wayne Nagrowski (845-731-3854; [email protected])
Aragon
Some 160,000 club members are listed on this file from Aragon Inc. Members paid $15 to $30 to receive benefits for roadside assistance, travel and shopping. Inbound telemarketing is the source.
Selections: Monthly hotline, phone number, e-mail address, age, gender, lifestyle/demographics
Price: $85/M
Contact: Catamount Group, Tracy Haddad (203-778-4110; [email protected])
Blue Horizons Labs
Nearly 80,000 buyers of dietary supplements are offered on this file. Those listed made purchases in May, June and July. Phone numbers are available. The Internet is the source.
Selections: Presence of credit card, hotline, state/SCF/ZIP
Price: $125/M (July hotline)
Contact: Pioneer Pacific List Marketing Inc., Mike Scher (818-783-7500, ext. 224; [email protected])
Atlas Financial Stored Value Card
Consumers who paid a one-time $39 fee after they received a stored-value Visa card are named. The second quarter count is 2,050. Direct mail and space advertising are the sources.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
NEW SELECTS
Wind and Weather Catalog
More product category and enhanced selections have been added to the Wind and Weather catalog customer list. These include for example bird and nature, decorative and functional gardening, gifts, adult’s/child’s age, ethnicity and income, among others. A total of 164,426 buyers, including 137,918 from the last 12 months are on file. A typical buyer is 55 with an $85,000 income. The average order was $102.
Additional selections: Hotlines, dollar, interest, length of residence, marital status, product, state/SCF/ZIP
Sample usage: Casual Living, Gardener’s Supply Co., AutoSport, National Wildlife Catalog, Signals, Smithsonian Catalogue, Southwest Indian Foundation, Touch of Class, Chef’s Catalog, Discovery Channel, Harry and David, LinenSource, Sunset Magazine, Wintersilks, National Home Gardening Club, Cooking Enthusiast, Alsto’s Catalog, TravelSmith Outfitters, Allposters.com
Price: $100M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; [email protected])
Justice Just for Girls
Selections for religion, pet owners, shoes, jewelry and other product purchases have become available on this girl’s apparel buyers file. The September hotline names 200,272 buyers. An updated data card is due for release shortly. The source is retail (75%) and direct mail.
Additional selections: Purchase amount (ranges), multibuyer, credit/cash buyers, phone orders, retail buyers, last purchase date, adult’s/child’s age, gender, state/SCF/ZIP
Price: $100/M (base)
Contact: List Services Corp., Lesley Gibson (203-791-4175; [email protected])
People in the News
Ryan Hedrick has opened Hedrick Data, a list brokerage firm based in North Liberty, IA. Hedrick says he’s working with data compiler and that he has lined up a telemarketing company and direct mail agency as clients. He formerly worked for an insurance wholesaler.
Network
