* HR Innovator Magazine
* Capital Ethnicity Database
* Flat Panel TV Intenders
* Emergency Management Magazine
* Anita Curtis Animal Communications
* Aurora Loan Services Mortgage Statement
* DCU Checkbook Bind-in
* Consumer Insight Members
* Draper’s & Damon’s
LISTS UNDER NEW MANAGEMENT
HR Innovator Magazine
Worldata has been tapped to oversee the subscription list of HR Innovator Magazine. This title reaches 47,214 human resources professionals. Direct Media Inc. was the prior list manager.
Selections: Company size, telephone numbers, industry, job function/title, state/SCF/ZIP
Sample usage: OfficeMax, Lands’ End, Ebay, Franklin Covey, DHL Worldwide Express
Price: $145/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
Capital Ethnicity Database
More than 76 million names are offered on the Capital Ethnicity database. It features ethnicity and religion segments. This data comes from Internet surveys and census track data.
Selections: Gender, income, age, mail order buyer, subscriber, books buyer, computer owner, homeowners, presence/age of children, donors, ethnicity, religion, telephone numbers, state/SCF/ZIP
Price: $75/M
Contact: Rubin Response Management Services Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Flat Panel TV Intenders
Subscribers to Home Electronics Journal who completed a survey identifying products they plan to purchase are listed on the Flat Panel TV Intenders list. This file consists of 340,072 e-mail and 295,871 postal addresses.
Selections: Hotline, household income, homeowners, state/SCF
Price: $100/M (postal or e-mail file0
Contact: Thomas Townsend & Kent, Angela Vogel at 312-602-9604 [email protected]
Emergency Management Magazine
The controlled circulation list of Emergency Management Magazine contains 41,006 subscribers. This magazine targets managers in the public and private sectors who are responsible for emergency prevention, preparedness, response and recovery.
Selections: Agency/department function, government branch, job function/class, gender, max per site, state/SCF/ZIP
Price: $160/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]
Anita Curtis Animal Communications
Some 8,818 names have been assembled on the Anita Curtis Animal Communications customer file. It includes buyers of books such as “Animal Wisdom: How to Hear the Animals” and “A Second Chance to Say Goodbye.” The majority of these buyers are horse lovers, but the file also includes owners of dogs and cats. Sources include lecture and workshop attendees, direct mail and the Internet.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
NEW INSERT MEDIA
Aurora Loan Services Mortgage Statement
Some 4.8 million monthly mortgage statements, carrying up to 2 inserts each, will be mailed for the Aurora Loan Services Mortgage Statement program. Inserts must be between 3 by 5-1/2 inches and 3-3/4 by 9 inches. The maximum weight is one-quarter once.
Selections: Regional
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected] and Amy Walker at 203-532-3881 or [email protected]
DCU Checkbook Bind-in
Some 4.9 million orders annually for new checkbooks will include advertising bound into both Checks Unlimited and Designer Checks checkbooks. Seventy percent of this target audience are homeowners. Bind-in inserts can be 6 by 3 inches.
Price: $35/M
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or [email protected]
SPECIALS!
Consumer Insight Members
Selections are free through Dec. 31 for new tests of postal addresses from the Consumer Insight Members file. More than 66.7 million names are available. Contact Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
Draper’s & Damon’s
Selections are half price for the rest of this year for all non-apparel test orders of the Draper’s & Damon’s catalog list. Nearly 200,000 last-12-month buyers are named. Contact Mokrynskidirect, Amy Fusco at 201-488-5656, ext. 642 or [email protected]
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