Listline e-Newsletter 10/18/05
* FireRescue/Wildland Firefighter/JEMS
* MilePoint.com
* Exclusive Seminar Buyers
* Secrets of the Mind Book Buyers
* Gavilan’s PIP
* Questex Master Files
* Rubin Division to Offer Spam Scoring Service
* NextMark Introduces Preferred Provider Program
* DataProducts Receives DunsRight Accreditation
* People in the News
LISTS UNDER NEW MANAGEMENT
FireRescue/Wildland Firefighter/JEMS
Jems Communications has named DM2 to manage the subscription lists of FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155 subscribers) and its flagship publication JEMS–the Journal of Emergency Medical Services (28,448 subscribers). MKTG Services was the prior list manager.
Selections: Business type, job function/title, state/SCF/ZIP
Price: $110/M to $130/M
Contact: DM2, Kim Leffew at 800-323-4958, ext. 8347 or [email protected]
NEW LISTS
MilePoint.com
Travel Web site operator Mile Point Inc. has released a list of 186,000 e-mail addresses. The MilePoint.com file identifies 181,045 U.S. members of a travel rewards program, in addition to 4,519 Canadian members. The site offers cruise and resort club memberships and magazine subscriptions.
Selections: None offered
Price: $250/M (base)
Contact: 24/7 Canada Inc., Diane Pinto at 416-966-2542, ext. 242 or [email protected]
Exclusive Seminar Buyers
Buyers of programs for money-making opportunities, investing and self-improvement have been assembled on Exclusive Seminar Buyers, a master file with 177,182 names from the last 18 months. Products sold include books and manuals. Women made one-third of these purchases. Direct mail is the source. The base price includes geographic selects.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd at 845-230-6327 or [email protected]
Secrets of the Mind Book Buyers
Direct response buyers of self-help book titles are named on the Secrets of the Mind Book Buyers file. Other titles sold include Mind Mining, Unlocking Your Inner Secrets, as well as Secrets of the Mind. This file contains 6,664 names from the first- and second quarters.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEW INSERT MEDIA
Gavilan’s PIP
Roughly 200,000 Gavilan’s packages are shipped annually. This package insert program reaches general merchandise buyers. Products sold include housewares, music, books, cosmetics and items for pets and gardening. The audience is 75% women. Up to eight inserts will be placed in each package, no larger than 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $49/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or [email protected]
NEW SELECTS
Questex Master Files
Questex Media plans to add selections for purchasing influence, types of products purchased, SIC codes, small/big business and others to recently introduced master files. The largest one Questex Media Master File contains 941,563 names of subscribers and attendees. Additional selections are planned for master files identifying middle management and production executives, with 389,000 and 95,402 names, respectively.
Additional selections: Job title/function, business/industry, number of employees, gender, hotline, home address, e-mail, telephone numbers, state/SCF/ZIP
Price: $110/M to $125/M
Contact: Kroll Direct Marketing Inc., Ilene Shwartz at 216-371-1667 or [email protected] and Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
IN THE NEWS
Rubin Division to Offer Spam Scoring Service
Rubin Response Services Inc. has launched Personal Marketing Concepts, a new division that’s introducing a spam scoring service, creative consultative and production services. The scoring service involves running e-mail through spam filters to measure deliverability. “It will see how many red flags are raised identifying it as spam,” said Scott Wells, manager of high tech sales and database development. The PMC group will offer Rubin’s existing line of list services, including e-mail messaging and e-mail suppression.
NextMark Introduces Preferred Provider Program
NextMark Inc. has introduced a fee-based service for ranking data cards in search engine results. Data cards from list management firms participating in NextMark’s preferred provider program will receive higher placement in search results. More than 55,000 list and insert programs are maintained in NextMark’s system.
DataProducts Receives DunsRight Accreditation
DataProducts USA, Danvers, MA, recently received accreditation as data broker and value-added reseller of Dun & Bradstreet’s business-to-business database DunsRight. It contains data on 95 million businesses, including home addresses of executives. DataProducts is one of seven authorized data brokers for this database.
People in the News
Capri Guerrini has been promoted from director of marketing to client marketing manager at ALC Data Management. Her new responsibilities will include overseeing data enhancement and modeling programs.
Parin Mody has been named director of product marketing at DM2. Parin formerly worked at Bridgeport Networks.
Tracy Donohue was appointed vice president of sales at the Catamount Group. Donohue was previously at Mal Dunn Associates Inc.
